Salmon is a marine and freshwater fish high in protein and long chain omega-3 fatty acids.

Herring is the clean tissue of undecomposed whole herring or herring cuttings, either or both.

Herring is an excellent single-source protein. It is also an excellent source of Omega 3 fatty acids. Natura uses whole, high-quality herring, which are ground and added to the ingredient mix.

We're sorry no definition is currently available for this ingredient. If you would like to discuss this ingredient or have any other questions, please contact one of Natura's knowledgeable Product Advisors at 800-532-7261 between 8 a.m. and 4:30 p.m. (CT) or email us at custserv@naturapet.com. Thank you.

(naturally preserved with mixed Tocopherols) Sunflower oil is obtained by extracting oil from sunflower seeds.

Natura uses sunflower oil to provide the essential fatty acid, linoleic acid, which is important for good skin and coat health.

(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

Guar gum is derived from the ground endosperm of the guar plant. It is a gelatinous substance from the legume family that contains protein and polysaccharides. Guar gum is considered GRAS (generally recognized as safe).

Guar gum is used as an emulsifier, thickener, and stabilizer in foods.

We're sorry no definition is currently available for this ingredient. If you would like to discuss this ingredient or have any other questions, please contact one of Natura's knowledgeable Product Advisors at 800-532-7261 between 8 a.m. and 4:30 p.m. (CT) or email us at custserv@naturapet.com. Thank you.

We're sorry no definition is currently available for this ingredient. If you would like to discuss this ingredient or have any other questions, please contact one of Natura's knowledgeable Product Advisors at 800-532-7261 between 8 a.m. and 4:30 p.m. (CT) or email us at custserv@naturapet.com. Thank you.

A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Minerals are inorganic substances essential for a host of vital processes within the body.

AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body.

AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.

Choline chloride is a vitamin "like" essential nutrient.

It is necessary to nerve function and fat metabolism and can be manufactured in the body but not at a sufficient rate to meet health requirements.

Salt is a natural mineral, necessary for life and good health.

Salt provides several essential nutrients, such as sodium and chloride, as well as important trace minerals. The average sodium level in our food and treats is currently 0.9 g/Mcal, which is considered low by industry standards, but still supplies the nutrients your pet's body requires.

Taurine is an essential amino acid required by cats.

Meat and poultry are naturally high in taurine, so Natura foods contain high levels of this important nutrient. Taurine is also added to our cat foods to ensure cats get enough of this essential amino acid. Cats vs Dogs: While dogs can synthesize taurine in their systems, cats cannot and must have additional amounts added to their diet for proper health. Recent university research has suggested, however, that like cats, some breeds of dogs may benefit from Taurine in the diet. While California Natural has always contained ample Taurine from natural sources such as lamb meal, we have decided to supplement Taurine to ensure that all puppies receive full nutritional benefit from our products.