The Latest Pet Product News

As a pet food expert, Natura Pet Products is continually introducing new developments in pet food nutrition as well as researching ways to improve the health of the nation's pet population. To keep pet owners like you informed about the latest news at Natura, we are featuring our latest press releases and media mentions here.

NaturaGraph Retailer Newsletters

Check out the latest developments at Natura Pet Products and read up on our new products by downloading the latest issue of NaturaGraph, our retailer newsletter. You can view the newsletters with the free Adobe® Reader®.

Download Retailer Newsletters:
Third/Fourth Quarter 2011 NaturaGraph (PDF, 926K)
Second Quarter 2011 NaturaGraph (PDF, 909K)
First Quarter 2011 NaturaGraph (PDF, 459K)
First Quarter 2010 NaturaGraph (PDF, 672K)

Press Releases

• New Innova® Kitten Food Offers Wholesome, High-Protein Nutrition
• New Innova® PRIME Line Offers Pets More Protein in a Grain Free Diet
• California Natural® Offers Dogs More Variety with New Kangaroo and Salmon Meal Formulas
• California Natural® Introduces a New Grain-free Option Made Especially for Cats
• EVO Weight Management Cat Food and Treats Honored by Cat Fancy Magazine
• Innova Gives Senior Dogs Solutions for Holistic Nutrition
• California Natural Supports Senior Health with New Senior Dog Food
• Dogs Go Wild for New EVO Senior Formula
• Natura Donates Truckloads of Healthful Innova Pet Food to Best Friends Animal Society
• Doggie Dieting Done Right: Natura Gives Pets a Lot to Gain with EVO® Weight Management Options
• 95% Salmon and Herring. Grain Free. Complete Nutrition in Every Can
  
• Natura Donates Truckload of Healthful Pet Food to Nevada SPCA
• Natura Donates Truckload of Healthful Pet Food to No More Homeless Pets KC
• Introducing California Natural Grain Free Formulas
• California Natural Offers Pets with Sensitive Systems Worry-free Rewards

In the Press – Making Headlines

Natura Pet Products are getting media attention all over the nation! View or download Acrobat PDF files from the links below. You can view PDFs with the free Adobe® Reader®.

Dog Fancy highlights Natura’s new eco-friendly office in Davis, CA. Download the story.

Food Technology featured Natura among companies moving toward more-sustainable food processing. Download the story.

Dr. Sean Delaney, a Natura board certified nutritionist, discusses the novel food segment with Pet Product News International. Download the story.

EVO Herring and Salmon Formula dog and cat foods make Cat Fancy’s hottest products in March. Download the story.

Pet Product News International discusses the importance of incorporating antioxidant-rich fruits and vegetables in pet diets with Natura nutritionist Dr. Sean Delaney. Download the story.

Pet Age includes California Natural HealthBars in its “2010 Green Products Guide.” Download the story .

Pet Product News International discusses weight management diets to fight cat obesity with Natura’s nutritionist Dr. Sean Delaney. Download the story.

Pet Product News International turned to Natura’s Core Brands Managing Nutritionist Kari Liu for facts on kitten nutrition. Download the story.

Natural Dog features EVO Wild Cravings treats among its July natural gear round-up. Download the story .

Veterinary Practice News covers pet nutrition and reducing the figure of obese pets with commentary by Natura’s veterinary nutritionist Dr. Sean Delaney. Download the story.

Pet Product News International looks at Fall’s natural product trends with Natura’s Core Brands Managing Nutritionist Kari Liu. Download the story.

Natura’s own board certified nutritionist Dr. Sean Delaney helps pet owners navigate the pet food aisle in the 2010 issue of DOGS USA. Download the story.

HealthWise is featured in DOGS USA’s 2010 great gear guide. Download the story.

Natura’s Core Brands Managing Nutritionist Kari Liu discusses the challenges of multi-dog homes with Pet Product News International. Download the story.

Natura’s own nutritionists Dr. Sean Delaney and Dr. Sally Perea share their thoughts on carbohydrates in pet diets with Whole Dog Journal. Download the story.

Dr. Sally Perea, Senior Nutritionist for Natura, shares her thoughts on feline diets and diabetes in the November issue of Pet Age. Download the story.

Pet Age discusses products that address age-related ailments in dogs and cats with Natura’s nutritionist Dr. Sean Delaney. Download the story.

Natura’s Core Brands Managing Nutritionist Kari Liu discusses how consumers are mimicking their dry dog food choices after human food developments with Pet Product News International. Download the story.

David Everson, Natura Brand Manager with the P&G Pet Care Division, comments on Pet Products News International Online about educational tools for retailers who offer specialty cat foods. Download the story.

EVO Weight Management cat food and treats are selected among the 2010 “Cat Fancy’s Editor’s Choice” winners. Download the story.

Natura’s nutritionist Dr. Sean Delaney discusses a variety of feeding strategies for dogs with Natural Dog. Download the story.

California Natural Dog and Cat Skin & Coat Supplements are featured in the December issue of Natural Dog. Download the story.

Dr. Sally Perea shares insights with Veterinary Practice News about weight management for pets who live indoors. Download the story.

Dr. Sally Perea, Natura’s Senior Nutritionist, emphasizes the importance of discussing weight issues during the winter months with your veterinarian in the December issue of Veterinary Practice News. Download the story.